It takes a team effort to build a successful company. People who write code, the technical talent, are critically important – as are those in sales, marketing, design, and other roles. Just like in baking, you can’t skip on ingredients. A baguette without yeast results in a very sad baguette.
Also, knowing how to code is not a requirement for starting a startup. Product Hunt started as a newsletter. AngelList too. You can use tools like MailChimp and Revue to validate if your idea has traction, and starting with email lets you iterate quickly and often.
Ask your audience questions with Typeform and gather feedback on your mockups with InVision. Build a community by involving your users in the product development process, before and after you launch. These approaches have work well for us and for many others. It’s this realization that led us to build Ship, a toolkit to help makers build awesome products.